Beer Belongs, 1955 Ad with art by Douglass Crockwell

Title- "Check"- the ad shows a young couple playing chess.  This is one of several ads from this interesting series that we now have for sale. It was illustrated by Douglass Crockwell and is number 104 in the series "Home Life in America".

History- by Jay R. Brooks of the Brookston Beer Bulletin- During the final year of the war, the United States Brewers Foundation (USBF) created an advertising campaign to promote beer as America’s Beverage of Moderation.  The campaign was known as Beer Belongs and began in 1945, though in 1946 it began numbering the ads as a part of a series entitled Home Life in America. It lasted more than a decade, with the last numbered ad being produced in 1956.  Well-known artists and illustrators of the day were commissioned to paint idyllic works showing an idealized post-war America enjoying their post-war prosperity in a variety of settings, but with beer, naturally, at the center of it all. The ads are strikingly beautiful in most cases, and are some of the best examples of commercial illustration from the time period.  There is a photo gallery of "Beer Belongs" ads on Flicker.

Dimensions- 10 1/4 x 14 inches

Condition- Excellent