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| Miscellaneous Ads
Category for things that don't fit elsewhere.
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Title- "Save yourself from extra work"- the ad shows some of the benefits of using Dixie Cups. History- (edited from Wikipedia) Dixie Cup is the brand name for a line of disposable paper cups that were first developed in the United States in 1907 by Lawrence Luellen, an inventer in Boston. He was concerned about germs being spread by people sharing glasses or dippers at public supplies of drinking water. He also developed an ice-cooled water-vending machine with disposable cups, and with another Bostonian, Hugh Moore, embarked on an advertising campaign to educate the public and to market his machine, principally to railroad companies. Soon, the devices, which would dispense cool water for one cent, became standard equipment on trains.
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Title- "Get ‘em while you can - the new 1949 Esquire girls calendar"- the ad shows a blonde posed in a small bikini by pin up artist Al Moore. Moore was a busy illustrator during the 1940s and 50s, generating advertising, fashion, story art, and pin-ups. He did covers for many magazines including The Saturday Evening Post and Colliers. He replaced Vargas and Petty as Esquire's main pin-up artist. History- (edited from Wikipedia) Esquire magazine was first issued in October 1933, "to become the common denominator of masculine interests- to be all things to all men." It started in 1933 as a quarterly press run of a hundred thousand copies. It later transformed itself into a more refined periodical with an emphasis on men's fashion and contributions by well-known writers such as Ernest Hemingway and F. Scott Fitzgerald. In the 1940s, the popularity of the Petty Girls and Vargas Girls provided a circulation boost.
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Title- "There’s no substitute for the rich red meat in Friskies" - the ad shows two kids playing dress up with their dog. The art is by well-known commercial artist Douglass Crockwell. History- (from Wikipedia) Friskies was first introduced as a dry dog food brand by Carnation in 1934. Only dry food was initially produced, because consumers preferred less expensive products during the Great Depression. The brand was acquired by Nestlé in 1985.
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Title- "Meat-loving dogs love Friskies" - the ad shows a large dog stretching out of a car's back window to lick a motorcycle policeman. The art is by well-known commercial artist Douglass Crockwell. History- see above
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Title- "When you're dealt a 'sure cure'...pass!" - the ad shows four fifties style housewives playing bridge. The art is by well-known commercial artist Bill Flemming. History- (edited from Wikipedia) Parke, Davis and Company was founded in Detroit by Dr. Samuel P. Duffield, a physician and pharmacist. In 1860, Dr. Duffield owned a small drugstore where he made a variety of pharmaceutical and preparations. In 1866 he formed a partnership with Hervey Coke Parke (George Davis becoming a third partner in 1867). Duffield withdrew in 1869 because of poor health. The partnership adopted the name Parke, Davis or Parke-Davis and was formally incorporated as Parke, Davis & Company in 1875. The company sent expeditions to Central and South America and the West Indies in search of medicinal plants. It produced an herbal laxative drug Cascara found from Native Americans in the Pacific Northwest. It was once the world's largest pharmaceutical company and is credited with building the first modern pharmaceutical laboratory and developing the first systematic methods of performing clinical trials of new medications.
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Title- "Brilliant new advantage for '51' owners!"- the ad shows a rainbow over a bottle of ink. History- Parker Superchrome was a quick-drying ink developed especially for use in the Parker "51" pen.
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Title- "Gorgeous and in wonderful condition- the result of feeding Puss 'n Boots regularly!"- the ad shows a "cute cat" photo that is offered through the mail for 25¢ and a Puss 'n Boots label. History- (from around the Internet) Launched in the 1930's by Coats Fishing Co. In 1950, through massive advertising it became the #1 cat food brand in America. The brand was abandoned around 2003 when Del Monte Foods bought the Puss n Boots brand from Quaker Foods and discontinued it in favor of their other cat food products.
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Title- "Like my new hat, honey?"- the ad shows a guy in bed with a man cold wearing an ice bag and being tended to by his wife. History- (from Wikipedia) Rexall was a chain of North American drugstores, and the name of their store-branded products. The stores, having roots in the federation of United Drug Stores starting in 1902, licensed the Rexall brand name to as many as 12,000 drug stores across the United States from 1920 to 1977. (The "Rex" in the name came from the common Rx abbreviation for drug prescriptions.) In 1902, Louis K. Liggett persuaded 40 independent drug stores to invest $4,000 in a retailers' cooperative called United Drug Stores, which sold products under the Rexall name. After World War I, the cooperative established a franchise arrangement whereby independently owned retail outlets adopted the Rexall trade name and sold Rexall products. The company was based in Boston, in an area now occupied by Northeastern University. Rexall gained national exposure through its radio sponsorships. Its advertising catch phrase was "Good health to all from Rexall."
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Title- "Scene on the smartest shelves...Royledge" - the ad shows a variety of shelf edging designs. History- Apparently Royal Lace Paper Works was a company originally operating in Brooklyn, NY. One of its more popular products was Royledge shelf liner, used to create decorative borders on shelf edges. In the 1950s the company was purchased by Standard Packaging and is now located in Ft. Wayne, Indiana.
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Title- "12 smart ways to easy spring cleaning...All Rubbermaid" - the ad shows a variety of Rubbermaid household products. History-(edited from Wikipedia) Rubbermaid is an American manufacturer and distributor of household items. It is best known for producing food storage containers, trash cans, step stools, laundry baskets, and other household items. In 1933, James Caldwell and his wife received a patent for a blue rubber dustpan. They called their line of rubber kitchen products Rubbermaid. In 1934 Horatio Ebert who owned the Wooster Rubber Company a manufacturer of toy balloons, saw Rubbermaid products at a New England department store, and engineered a merger of the two enterprises in July 1934. Still named the Wooster Company, the new group began to produce rubber household products under the Rubbermaid brand name.
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Title- "S & H Green Stamp Savers Come Out Dollars Ahead" - the ad provides a testimonial from Mrs. Beauregard Avery Bassich, a New Orleans homemaker. History- (from Wikipedia) - Green Stamps were one of the first retail loyalty programs, popular in the United States from the 1930s until the late 1980s. The program was operated by the Sperry & Hutchinson company (S&H), founded in 1896 by Thomas Sperry and Shelley Byron Hutchinson. During the 1960s, the company promoted its rewards catalog as being the largest publication in the United States and boasted that it issued three times as many stamps as the U.S. Postal Service. Customers would receive stamps at the checkout counter of supermarkets, department stores, and gasoline stations among other retailers, which could be redeemed for products in the catalog. Sperry & Hutchinson began offering stamps to U.S. retailers in 1896. Retialers bought the stamps from S&H and gave them as bonuses to shoppers based on the dollar amount of a purchase. Shoppers accumulated the stamps in collector's books, which were provided free by S&H. Shoppers could then exchange filled books for premiums, including housewares and other items, from the local Green Stamps store or catalog. | |||
Title- "Special Hockey Offer- NHL Picture Album" - the ad tells how readers can obtain a set of 48 National Hockey League color action photos by sending in a coupon and $1.00 History- (edited from Wikipedia) The Star Weekly magazine was a Canadian periodical published from 1910 until 1973. One of the magazine's most popular features was a series of hockey photos taken by the Star Weekly's ace photographer Harold Barkley. | |||
Title- "Ideal for You!" - this ad shows three rolls of Tums. History- (edited from Wikipedia) Tums is an over-the-counter drug, available at many retail stores, including drug stores, grocery stores and mass merchandisers. It provides relief from heartburn and indigestion. In 1928, Jim Howe, a pharmacist in St. Louis, Missouri, developed Tums in the basement of his home while treating his wife's indigestion. The remedy caught on, and commercial production began in 1930 by the Lewis-Howe Company, which took its name from Howe and his uncle, A. H. Lewis, who was a pharmacist in Bolivar, Missouri. Tums were named in 1930 after a radio contest won by a nurse who came up with the phrase "Tums for the Tummy." | |||
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